Watermelon powder provides a cool watermelon flavor, rich in lycopene and vitamins A and C, with hydration and antioxidant benefits. It is used in drinks, gel snacks, snack coatings, and summer fruit product lines for a light tropical flavor and attractive pink/red color.
- Rich in lycopene and vitamins A and C: Supports antioxidant protection and skin health.
- Mildly sweet, refreshing tropical flavor: Adds natural watermelon taste to various products.
- Low calorie and hydration appeal: Suggests a refreshing and summer fruit positioning.
- Clean-label friendly: Suitable for natural snack and beverage formulations.
- Antioxidant and lycopene benefits: Helps manage oxidative stress.
- Hydration and refreshment connotation: Flavor implies hydrating qualities despite dry form.
- Natural flavor and aroma addition: Reduces need for synthetic watermelon flavors.
- Refreshing aroma and fruity appeal: Used in body sprays, lip balms, and bath products.
- Natural pigment potential: Lycopene imparts pink/red hue, enhancing cosmetic visual appeal.
